{"id":13158,"date":"2020-08-07T10:31:48","date_gmt":"2020-08-07T09:31:48","guid":{"rendered":"https:\/\/urbanplanty.com\/about-us\/"},"modified":"2026-11-03T17:48:30","modified_gmt":"2026-11-03T16:48:30","slug":"ueber-uns","status":"publish","type":"page","link":"https:\/\/urbanplanty.com\/de\/ueber-uns\/","title":{"rendered":"\u00dcber uns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13158\" class=\"elementor elementor-13158 elementor-276\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a1038 e-con-full e-flex e-con e-parent\" data-id=\"a6a1038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd2c02 elementor-widget elementor-widget-html\" data-id=\"4dd2c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ============================================================\r\n     URBAN PLANTY \u2014 ABOUT US  (single HTML widget) \u2014 ENGLISH ONLY\r\n     Paste into: Elementor \u2192 Custom HTML widget (full width, no container)\r\n     Matches Shop CGP: Oswald 500 caps \/ #80A93F \/ #201C1C \/ #1D302D\r\n     English text only \u2014 translate IT\/SL via WPML on separate pages.\r\n     Self-contained: fonts + images embedded (base64)\r\n\r\n     >>> GALLERY IMAGES already linked to Media Library URLs.\r\n     ============================================================ -->\r\n<div class=\"up-ab\">\r\n\r\n<style>\r\n\r\n\r\n.up-ab{\r\n  --g:#80A93F; --g2:#6B9333;\r\n  --ink:#201C1C; --muted:#54595F;\r\n  --cream:#FAF8F3; --line:#EFEBE3; --dark:#1D302D;\r\n  font-family:\"Roboto\",system-ui,sans-serif;color:var(--ink);\r\n  -webkit-font-smoothing:antialiased;overflow:hidden;\r\n}\r\n.up-ab *,.up-ab *::before,.up-ab *::after{box-sizing:border-box;}\r\n.up-ab a{text-decoration:none;}\r\n.up-ab h1,.up-ab h2,.up-ab h3{\r\n  font-family:\"Oswald\",\"Arial Narrow\",sans-serif;font-weight:500;\r\n  text-transform:uppercase;line-height:1.1;letter-spacing:0;margin:0;\r\n}\r\n.up-ab .acc{color:var(--g);}\r\n\r\n\/* language switch *\/\r\n\r\n.up-ab .eyebrow{\r\n  display:inline-block;font-size:0.78rem;font-weight:600;letter-spacing:0.18em;\r\n  text-transform:uppercase;color:var(--g);margin-bottom:12px;\r\n}\r\n.up-ab .inner{max-width:1240px;margin:0 auto;padding:0 24px;}\r\n.up-ab .inner-narrow{max-width:1080px;margin:0 auto;padding:0 24px;}\r\n\r\n\/* ============ TEAM ============ *\/\r\n.up-team{padding:64px 0 56px;background:linear-gradient(180deg,var(--cream) 0%,#fff 100%);text-align:center;position:relative;overflow:hidden;}\r\n.up-team::before{content:\"\";position:absolute;top:-12%;left:50%;transform:translateX(-50%);width:800px;height:800px;background:radial-gradient(circle,rgba(128,169,63,.05) 0%,transparent 60%);z-index:0;pointer-events:none;}\r\n.up-team .inner{position:relative;z-index:1;}\r\n.up-team-head{max-width:760px;margin:0 auto 26px;}\r\n.up-team h1{font-size:clamp(2.2rem,4.6vw,3.2rem);color:var(--ink);margin-bottom:18px;}\r\n.up-team-slogan{font-family:\"Oswald\",sans-serif;font-weight:500;font-style:italic;font-size:clamp(1.05rem,2.2vw,1.4rem);color:var(--g);line-height:1.4;}\r\n.up-team-intro{max-width:680px;margin:18px auto 0;font-size:1.02rem;color:var(--muted);line-height:1.65;}\r\n.up-team-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;max-width:1080px;margin:44px auto 0;}\r\n@media (max-width:820px){.up-team-grid{grid-template-columns:1fr;max-width:360px;}}\r\n.up-tm{\r\n  background:#fff;border:1px solid var(--line);border-radius:18px;padding:34px 24px 28px;\r\n  transition:transform .25s,box-shadow .25s,border-color .25s;\r\n  opacity:0;transform:translateY(20px);animation:upR .65s forwards;\r\n}\r\n.up-tm:nth-child(1){animation-delay:.05s;} .up-tm:nth-child(2){animation-delay:.16s;} .up-tm:nth-child(3){animation-delay:.27s;}\r\n@keyframes upR{to{opacity:1;transform:translateY(0);}}\r\n.up-tm:hover{transform:translateY(-4px);border-color:var(--g);box-shadow:0 14px 32px rgba(29,48,45,.08);}\r\n.up-tm-photo{width:130px;height:130px;margin:0 auto 20px;border-radius:50%;overflow:hidden;border:4px solid rgba(128,169,63,.18);transition:border-color .25s;}\r\n.up-tm:hover .up-tm-photo{border-color:var(--g);}\r\n.up-tm-photo img{width:100%;height:100%;object-fit:cover;display:block;}\r\n.up-tm-name{font-size:1.35rem;color:var(--ink);margin-bottom:6px;}\r\n.up-tm-role{font-family:\"Roboto\",sans-serif;font-size:0.74rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--g);}\r\n\r\n\/* ============ TRUST BAR (dark green CGP band) ============ *\/\r\n.up-trust{background:#fff;padding:16px 0 24px;}\r\n.up-trust-inner{background:var(--dark);border-radius:18px;\r\n  padding:34px 24px;display:grid;grid-template-columns:repeat(4,1fr);align-items:stretch;\r\n  position:relative;overflow:hidden;box-shadow:0 14px 34px rgba(29,48,45,.16);}\r\n.up-trust-inner::before{content:\"\";position:absolute;width:360px;height:360px;border-radius:50%;\r\n  background:radial-gradient(circle,rgba(128,169,63,.16) 0%,transparent 65%);top:-160px;left:-80px;pointer-events:none;}\r\n.up-trust-item{display:flex;flex-direction:column;align-items:center;text-align:center;gap:7px;padding:8px 22px;position:relative;z-index:1;}\r\n.up-trust-item:not(:last-child)::after{content:\"\";position:absolute;right:0;top:14%;height:72%;width:1px;background:rgba(255,255,255,.14);}\r\n@media (max-width:760px){\r\n  .up-trust{padding:12px 0 20px;}\r\n  .up-trust-inner{grid-template-columns:repeat(2,1fr);gap:26px 0;padding:30px 18px;}\r\n  .up-trust-item{padding:6px 14px;}\r\n  .up-trust-item:not(:last-child)::after{display:none;}\r\n  .up-trust-item:nth-child(odd)::after{content:\"\";display:block;position:absolute;right:0;top:14%;height:72%;width:1px;background:rgba(255,255,255,.14);}\r\n}\r\n.up-trust-num{font-family:\"Oswald\",sans-serif;font-weight:600;font-size:1.5rem;color:var(--g);line-height:1;}\r\n.up-trust-lbl{font-size:0.78rem;color:rgba(255,255,255,.72);line-height:1.35;letter-spacing:.02em;}\r\n\r\n\/* ============ WHY (values) ============ *\/\r\n.up-why{padding:48px 0 64px;background:#fff;}\r\n@media (max-width:720px){.up-why{padding:36px 0 48px;}}\r\n.up-why-head{max-width:720px;margin:0 auto 40px;text-align:center;}\r\n.up-why h2{font-size:clamp(1.75rem,3.5vw,2.5rem);color:var(--ink);margin-bottom:14px;}\r\n.up-why-lead{font-size:1rem;color:var(--muted);line-height:1.65;max-width:60ch;margin:0 auto;}\r\n.up-why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;max-width:1080px;margin:0 auto;}\r\n@media (max-width:760px){.up-why-grid{grid-template-columns:1fr;max-width:420px;}}\r\n.up-why-card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 26px;text-align:center;transition:transform .25s,border-color .25s,box-shadow .25s;}\r\n.up-why-card:hover{transform:translateY(-4px);border-color:var(--g);box-shadow:0 14px 32px rgba(29,48,45,.06);}\r\n.up-why-icon{width:60px;height:60px;border-radius:50%;background:rgba(128,169,63,.12);display:flex;align-items:center;justify-content:center;margin:0 auto 18px;}\r\n.up-why-icon svg{width:28px;height:28px;stroke:var(--g);stroke-width:1.8;fill:none;stroke-linecap:round;stroke-linejoin:round;}\r\n.up-why-title{font-size:1.05rem;color:var(--ink);margin-bottom:10px;}\r\n.up-why-body{font-size:0.92rem;color:var(--muted);line-height:1.6;margin:0;}\r\n\r\n\/* ============ STORY ============ *\/\r\n.up-story{padding:64px 0;background:#fff;}\r\n@media (max-width:720px){.up-story{padding:48px 0;}}\r\n.up-story-head{max-width:780px;margin:0 auto 26px;text-align:center;}\r\n.up-story h2{font-size:clamp(1.75rem,3.5vw,2.5rem);color:var(--ink);margin-bottom:16px;}\r\n.up-story-intro{font-size:1.02rem;color:var(--muted);line-height:1.7;margin:0 0 4px;}\r\n.up-story-quote{max-width:780px;margin:0 auto 50px;text-align:center;font-family:\"Oswald\",sans-serif;font-weight:400;font-style:italic;font-size:clamp(1.05rem,2.1vw,1.4rem);line-height:1.5;color:var(--ink);}\r\n.up-story-qmark{display:block;font-family:\"Oswald\",sans-serif;font-size:3rem;color:var(--g);line-height:.6;margin-bottom:10px;opacity:.5;}\r\n\r\n.up-row{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;max-width:1080px;margin:0 auto 52px;}\r\n.up-row.rev .up-row-media{order:2;}\r\n@media (max-width:820px){\r\n  .up-row{grid-template-columns:1fr;gap:24px;margin-bottom:44px;}\r\n  .up-row.rev .up-row-media{order:0;}\r\n}\r\n.up-row-media{border-radius:18px;overflow:hidden;border:1px solid var(--line);box-shadow:0 12px 30px rgba(29,48,45,.10);aspect-ratio:3\/2;}\r\n.up-row-media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease;}\r\n.up-row:hover .up-row-media img{transform:scale(1.04);}\r\n.up-date{display:inline-block;background:rgba(128,169,63,.12);color:var(--g2);font-family:\"Roboto\",sans-serif;font-weight:700;font-size:0.74rem;letter-spacing:0.14em;text-transform:uppercase;padding:6px 14px;border-radius:100px;margin-bottom:14px;}\r\n.up-row h3{font-size:clamp(1.3rem,2.6vw,1.7rem);color:var(--ink);margin-bottom:12px;}\r\n.up-row p{margin:0;color:var(--muted);font-size:1rem;line-height:1.65;}\r\n\r\n\/* founder quote \u2014 aligned to grid width *\/\r\n.up-fq{max-width:1080px;margin:8px auto 0;background:var(--cream);border:1px solid var(--line);border-left:4px solid var(--g);border-radius:14px;padding:30px 34px;display:flex;gap:22px;align-items:center;}\r\n@media (max-width:600px){.up-fq{flex-direction:column;text-align:center;padding:26px 22px;}}\r\n.up-fq-photo{width:72px;height:72px;border-radius:50%;overflow:hidden;flex-shrink:0;border:3px solid var(--g);}\r\n.up-fq-photo img{width:100%;height:100%;object-fit:cover;display:block;}\r\n.up-fq-text{font-family:\"Oswald\",sans-serif;font-style:italic;font-weight:500;font-size:1.15rem;line-height:1.5;color:var(--ink);margin:0 0 8px;}\r\n.up-fq-name{font-family:\"Roboto\",sans-serif;font-size:0.8rem;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:var(--g);}\r\n\r\n\/* ============ GALLERY (sketch -> final) ============ *\/\r\n.up-gal{padding:64px 0;background:#fff;}\r\n@media (max-width:720px){.up-gal{padding:48px 0;}}\r\n.up-gal-head{max-width:720px;margin:0 auto 40px;text-align:center;}\r\n.up-gal h2{font-size:clamp(1.75rem,3.5vw,2.5rem);color:var(--ink);margin-bottom:14px;}\r\n.up-gal-lead{font-size:1rem;color:var(--muted);line-height:1.65;max-width:60ch;margin:0 auto;}\r\n.up-gal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:1080px;margin:0 auto;}\r\n@media (max-width:760px){.up-gal-grid{grid-template-columns:1fr;max-width:440px;}}\r\n.up-gal-item{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;transition:transform .25s,box-shadow .25s;}\r\n.up-gal-item:hover{transform:translateY(-4px);box-shadow:0 14px 32px rgba(29,48,45,.08);}\r\n.up-gal-media{aspect-ratio:1\/1;overflow:hidden;background:var(--cream);}\r\n.up-gal-media img{width:100%;height:100%;object-fit:cover;display:block;}\r\n.up-gal-cap{padding:16px 20px 18px;}\r\n.up-gal-step{font-family:\"Roboto\",sans-serif;font-size:0.72rem;font-weight:700;letter-spacing:0.16em;text-transform:uppercase;color:var(--g);margin-bottom:4px;}\r\n.up-gal-ttl{font-family:\"Oswald\",sans-serif;font-weight:500;text-transform:uppercase;font-size:1.05rem;color:var(--ink);}\r\n\r\n\/* ============ FINAL: CTA + CONTACT merged (dark) ============ *\/\r\n.up-final{background:var(--dark);color:#fff;position:relative;overflow:hidden;}\r\n.up-final::before{content:\"\";position:absolute;width:460px;height:460px;border-radius:50%;background:radial-gradient(circle,rgba(128,169,63,.18) 0%,transparent 65%);top:-180px;left:-120px;pointer-events:none;z-index:0;}\r\n.up-final::after{content:\"\";position:absolute;width:380px;height:380px;border-radius:50%;background:radial-gradient(circle,rgba(255,0,80,.07) 0%,transparent 65%);bottom:-150px;right:-90px;pointer-events:none;z-index:0;}\r\n\r\n\/* CTA band with image *\/\r\n.up-cta2{position:relative;z-index:1;display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;max-width:1240px;margin:0 auto;}\r\n@media (max-width:860px){.up-cta2{grid-template-columns:1fr;}}\r\n.up-cta2-img{min-height:340px;background-size:cover;background-position:center;}\r\n@media (max-width:860px){.up-cta2-img{min-height:240px;}}\r\n.up-cta2-body{padding:56px 48px;display:flex;flex-direction:column;justify-content:center;}\r\n@media (max-width:860px){.up-cta2-body{padding:40px 24px;text-align:center;align-items:center;}}\r\n.up-cta2-body h2{font-size:clamp(1.7rem,3.2vw,2.4rem);color:#fff;margin-bottom:14px;}\r\n.up-cta2-body h2 .acc{color:var(--g);}\r\n.up-cta2-body p{color:rgba(255,255,255,.78);font-size:1rem;line-height:1.6;margin:0 0 26px;max-width:46ch;}\r\n.up-cta-btn{display:inline-flex;align-items:center;gap:10px;align-self:flex-start;background:var(--g);color:#fff !important;padding:18px 42px;border-radius:6px;font-family:\"Roboto\",sans-serif;font-weight:700;font-size:1rem;letter-spacing:0.04em;text-transform:uppercase;transition:background .2s,transform .2s,box-shadow .2s;box-shadow:0 4px 14px rgba(128,169,63,.25);}\r\n@media (max-width:860px){.up-cta-btn{align-self:center;}}\r\n.up-cta-btn:hover{background:var(--g2);transform:translateY(-2px);box-shadow:0 6px 20px rgba(128,169,63,.4);}\r\n.up-cta-btn svg{width:18px;height:18px;stroke:#fff;stroke-width:2.4;fill:none;}\r\n\r\n.up-final-divider{position:relative;z-index:1;max-width:1240px;margin:0 auto;height:1px;background:rgba(255,255,255,.12);}\r\n\r\n\/* contact *\/\r\n.up-ct{position:relative;z-index:1;padding:60px 0 60px;}\r\n.up-ct-head{max-width:680px;margin:0 auto 40px;text-align:center;}\r\n.up-ct h2{font-size:clamp(1.8rem,3.6vw,2.5rem);color:#fff;margin-bottom:14px;}\r\n.up-ct-head p{margin:0;color:rgba(255,255,255,.78);font-size:1rem;line-height:1.65;}\r\n.up-ct-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;max-width:980px;margin:0 auto;align-items:start;}\r\n@media (max-width:820px){.up-ct-grid{grid-template-columns:1fr;gap:32px;}}\r\n.up-ct-left{display:flex;flex-direction:column;gap:20px;}\r\n.up-ct-item{display:flex;gap:14px;align-items:flex-start;}\r\n.up-ct-item svg{flex-shrink:0;margin-top:2px;}\r\n.up-ct-item .t{font-size:0.98rem;line-height:1.5;color:rgba(255,255,255,.86);}\r\n.up-ct-item a{color:var(--g);font-weight:600;}\r\n.up-ct-item a:hover{text-decoration:underline;}\r\n.up-social-label{font-family:\"Roboto\",sans-serif;font-size:0.74rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:rgba(255,255,255,.55);margin:8px 0 2px;}\r\n.up-social{display:flex;gap:12px;flex-wrap:wrap;}\r\n.up-social a{width:48px;height:48px;border-radius:14px;display:inline-flex;align-items:center;justify-content:center;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);transition:background .2s,border-color .2s,transform .2s,box-shadow .2s;}\r\n.up-social a:hover{background:var(--g);border-color:var(--g);transform:translateY(-3px);box-shadow:0 8px 18px rgba(128,169,63,.35);}\r\n.up-social svg{fill:#fff;}\r\n.up-cf{display:flex;flex-direction:column;gap:14px;}\r\n.up-cf input,.up-cf textarea{width:100%;padding:15px 18px;border:1px solid rgba(255,255,255,.18);border-radius:8px;background:rgba(255,255,255,.06);color:#fff;font-family:\"Roboto\",sans-serif;font-size:0.95rem;outline:none;transition:border-color .15s,background .15s;}\r\n.up-cf input::placeholder,.up-cf textarea::placeholder{color:rgba(255,255,255,.45);}\r\n.up-cf input:focus,.up-cf textarea:focus{border-color:var(--g);background:rgba(255,255,255,.10);}\r\n.up-cf textarea{min-height:120px;resize:vertical;}\r\n.up-cf button{background:var(--g);color:#fff;padding:16px;border:0;border-radius:8px;cursor:pointer;font-family:\"Roboto\",sans-serif;font-weight:700;font-size:1rem;letter-spacing:0.04em;text-transform:uppercase;transition:background .2s,transform .2s,box-shadow .2s;box-shadow:0 4px 14px rgba(128,169,63,.25);}\r\n.up-cf button:hover{background:var(--g2);transform:translateY(-2px);box-shadow:0 6px 20px rgba(128,169,63,.35);}\r\n\r\n@media (max-width:600px){\r\n  .up-ab .inner,.up-ab .inner-narrow{padding:0 18px;}\r\n  .up-team{padding:48px 0 44px;} .up-ct{padding:48px 0 48px;}\r\n}\r\n<\/style>\r\n\r\n<!-- ===== TEAM ===== -->\r\n<section class=\"up-team\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-team-head\">\r\n      <span class=\"eyebrow\">Das Team<\/span>\r\n      <h1>Die Menschen hinter <span class=\"acc\">Urban Planty<\/span><\/h1>\r\n      <div class=\"up-team-slogan\">\r\n        Es geht nicht um Ideen. Es geht darum, Ideen umzusetzen.\r\n        \r\n        \r\n      <\/div>\r\n      <p class=\"up-team-intro\">\r\n        Wir sind ein kleines europ\u00e4isches Team mit der Mission, Gr\u00fcn in die kleinsten R\u00e4ume zu bringen \u2013 die Macher des patentgesch\u00fctzten Urban Planty <a href=\"\/de\/shop\/urban-planty-vertikaler-garten\/\" style=\"color:var(--g);font-weight:500;text-decoration:underline;text-underline-offset:3px;\">vertikaler Garten<\/a>, entwickelt und hergestellt in der EU.\r\n        \r\n        \r\n      <\/p>\r\n    <\/div>\r\n    <div class=\"up-team-grid\">\r\n      <div class=\"up-tm\">\r\n        <div class=\"up-tm-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-anej.webp\" alt=\"Anej Sirk, CEO und Gr\u00fcnder von Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n        <h3 class=\"up-tm-name\">Anej Sirk<\/h3>\r\n        <div class=\"up-tm-role\">CEO &amp; Gr\u00fcnder<\/div>\r\n      <\/div>\r\n      <div class=\"up-tm\">\r\n        <div class=\"up-tm-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-eva.webp\" alt=\"Eva Rozman, Content Creator und Texterin bei Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n        <h3 class=\"up-tm-name\">Eva Rozman<\/h3>\r\n        <div class=\"up-tm-role\">Content Creator &amp; Texterin<\/div>\r\n      <\/div>\r\n      <div class=\"up-tm\">\r\n        <div class=\"up-tm-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-matija.webp\" alt=\"Matija \u0160tulac, Marketing bei Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n        <h3 class=\"up-tm-name\">Matija &#352;tulac<\/h3>\r\n        <div class=\"up-tm-role\">Marketing<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== STORY ===== -->\r\n<section class=\"up-story\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-story-head\">\r\n      <span class=\"eyebrow\">Wie alles begann<\/span>\r\n      <h2>Unsere <span class=\"acc\">Geschichte<\/span><\/h2>\r\n      <p class=\"up-story-intro\">Bevor wir eine einzige Skizze zeichneten oder einen einzigen Prototyp bauten, stellten wir uns eine Frage:<\/p>\r\n    <\/div>\r\n    <div class=\"up-story-quote\">\r\n      <span class=\"up-story-qmark\">&ldquo;<\/span>\r\n      <p>Wie kann jemand im 10. Stock auf einem 4 m\u00b2 gro\u00dfen Balkon Kr\u00e4uter und Pflanzen anbauen und den frischen Geschmack selbst zubereiteten Essens genie\u00dfen, wenn er keinen Platz f\u00fcr einen Garten hat?<\/p><\/div>\r\n\r\n    <div class=\"up-row\">\r\n      <div class=\"up-row-media\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-kickstarter-2015.webp\" alt=\"Das Gr\u00fcnderteam von Urban Planty beim Kickstarter-Start, 2015\" width=\"760\" height=\"501\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div class=\"up-row-text\">\r\n        <span class=\"up-date\">Dezember 2015 \u00b7 USA<\/span>\r\n        <h3>Wir starteten mit Kickstarter<\/h3>\r\n        <p>Wir gingen zu <a href=\"https:\/\/www.kickstarter.com\/projects\/1656868804\/urban-planty-bring-nature-to-your-home\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--g);font-weight:500;text-decoration:underline;text-underline-offset:3px;\">Kickstarter<\/a> um unseren vertikalen Garten bekannt zu machen und Geld f\u00fcr drei Spritzgusswerkzeuge f\u00fcr die erste Produktionsserie zu sammeln. Die Kampagne scheiterte \u2013 aber wir haben viel gelernt und den Markt kennengelernt.<\/p><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"up-row rev\">\r\n      <div class=\"up-row-media\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-start-slovenija-tv.webp\" alt=\"Urban Planty in der slowenischen TV-Sendung Start, Slovenia! im Jahr 2017\" width=\"760\" height=\"501\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div class=\"up-row-text\">\r\n        <span class=\"up-date\">Oktober 2017<\/span>\r\n        <h3>\u2026 und machten weiter bei Start, Slovenia!<\/h3>\r\n        <p>In Sloweniens gr\u00f6\u00dfter Unternehmer- <a href=\"https:\/\/cekin.si\/video\/61839998\/startaj-slovenija\/zgodba-o-urban-planty.html\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--g);font-weight:500;text-decoration:underline;text-underline-offset:3px;\">TV-Sendung<\/a> stellten wir Urban Planty dem ganzen Land vor, \u00fcberzeugten das Publikum und gewannen unsere ersten treuen Kunden \u2013 der Ansto\u00df, der das Projekt vorangebracht hat.<\/p><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"up-row\">\r\n      <div class=\"up-row-media\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-trade-fair-germany.webp\" alt=\"Messestand des vertikalen Gartens von Urban Planty in Deutschland\" width=\"760\" height=\"501\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div class=\"up-row-text\">\r\n        <span class=\"up-date\">2018 \u2013 heute<\/span>\r\n        <h3>Unser Weg nach Italien &amp; Deutschland<\/h3>\r\n        <p>Nach zwei Teilnahmen an der Internationalen Gr\u00fcnen Woche in Berlin und unseren ersten Verk\u00e4ufen in Deutschland sind wir sehr erfolgreich in den Onlinehandel in Italien eingestiegen \u2013 mit Markenbotschaftern und dem Vertrieb an Gartenfachgesch\u00e4fte.<\/p><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"up-fq\">\r\n      <div class=\"up-fq-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-anej.webp\" alt=\"Anej Sirk, Gr\u00fcnder von Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div>\r\n        <p class=\"up-fq-text\">\r\n          \u201eWir wollten nie einfach Pflanzgef\u00e4\u00dfe verkaufen. Wir wollten beweisen, dass ein winziger Balkon reicht, um etwas Echtes anzubauen.\u201c\r\n          \r\n          \r\n        <\/p>\r\n        <span class=\"up-fq-name\">Anej Sirk \u00b7 Gr\u00fcnder<\/span>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== TRUST BAR ===== -->\r\n<section class=\"up-trust\">\r\n <div class=\"inner\">\r\n  <div class=\"up-trust-inner\">\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">10,000+<\/span><span class=\"up-trust-lbl\">Haushalte in ganz Europa<\/span><\/div>\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">EU<\/span><span class=\"up-trust-lbl\">entwickelt &amp; hergestellt<\/span><\/div>\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">USD768536S1<\/span><span class=\"up-trust-lbl\">patentgesch\u00fctztes Design<\/span><\/div>\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">2&times;<\/span><span class=\"up-trust-lbl\">Gr\u00fcne Woche Berlin<\/span><\/div>\r\n  <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<!-- ===== WHY (values) ===== -->\r\n<section class=\"up-why\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-why-head\">\r\n      <span class=\"eyebrow\">Wof\u00fcr wir stehen<\/span>\r\n      <h2>Warum <span class=\"acc\">Urban Planty<\/span><\/h2>\r\n      <p class=\"up-why-lead\">Alles, was wir bauen, folgt einer \u00dcberzeugung: Jeder kann seine eigenen Kr\u00e4uter und Pflanzen anbauen, egal wie wenig Platz er hat.<\/p>\r\n    <\/div>\r\n    <div class=\"up-why-grid\">\r\n      <div class=\"up-why-card\">\r\n        <div class=\"up-why-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 21h18M5 21V11l7-6 7 6v10M9 21v-6h6v6\"\/><\/svg><\/div>\r\n        <h3 class=\"up-why-title\">Natur f\u00fcr alle ohne Garten<\/h3>\r\n        <p class=\"up-why-body\">Ein Balkon, eine K\u00fcchenecke, eine 4 m\u00b2 gro\u00dfe Terrasse \u2013 mehr braucht es nicht. Wir helfen Stadtbewohnern, wieder ans G\u00e4rtnern anzukn\u00fcpfen, auch ohne eigenen Garten.<\/p>\r\n      <\/div>\r\n      <div class=\"up-why-card\">\r\n        <div class=\"up-why-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2C7 7 4 11 4 15a8 8 0 0 0 16 0c0-4-3-8-8-13z\"\/><\/svg><\/div>\r\n        <h3 class=\"up-why-title\">Frisches, gesundes Essen zu Hause<\/h3>\r\n        <p class=\"up-why-body\">Kr\u00e4uter, die Minuten vor dem Essen gepfl\u00fcckt werden, schmecken besser und sind ges\u00fcnder. Wir machen selbst angebaute, chemiefreie Frische zum Teil der t\u00e4glichen K\u00fcche.<\/p>\r\n      <\/div>\r\n      <div class=\"up-why-card\">\r\n        <div class=\"up-why-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M20.8 8.6a5 5 0 0 0-8.8-2.2A5 5 0 1 0 5 14l7 7 7-7a5 5 0 0 0 1.8-5.4z\"\/><\/svg><\/div>\r\n        <h3 class=\"up-why-title\">Gr\u00fcn f\u00fcr das Wohlbefinden<\/h3>\r\n        <p class=\"up-why-body\">Die Pflege lebender Pflanzen beruhigt den Geist und holt die Natur ins Haus. Ein kleines t\u00e4gliches gr\u00fcnes Ritual tut K\u00f6rper und Seele gut.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n\r\n<!-- ===== GALLERY: sketch -> final ===== -->\r\n<section class=\"up-gal\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-gal-head\">\r\n      <span class=\"eyebrow\">Von der Idee zum Produkt<\/span>\r\n      <h2>Wie Urban Planty <span class=\"acc\">entstanden ist<\/span><\/h2>\r\n      <p class=\"up-gal-lead\">Von den ersten handgezeichneten Skizzen bis zum patentgesch\u00fctzten vertikalen Garten, der heute in ganz Europa verschickt wird.<\/p>\r\n    <\/div>\r\n    <div class=\"up-gal-grid\">\r\n      <div class=\"up-gal-item\">\r\n        <div class=\"up-gal-media\"><img decoding=\"async\" id=\"up-img-sketch\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/06\/first-sketches.jpg\" alt=\"Erste handgezeichnete Skizze des vertikalen Gartens von Urban Planty\"><\/div>\r\n        <div class=\"up-gal-cap\">\r\n          <div class=\"up-gal-step\">Schritt 01<\/div>\r\n          <div class=\"up-gal-ttl\">Erste Skizzen<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"up-gal-item\">\r\n        <div class=\"up-gal-media\"><img decoding=\"async\" id=\"up-img-proto\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/06\/prototype.jpg\" alt=\"Fr\u00fcher Prototyp des vertikalen Gartens von Urban Planty\"><\/div>\r\n        <div class=\"up-gal-cap\">\r\n          <div class=\"up-gal-step\">Schritt 02<\/div>\r\n          <div class=\"up-gal-ttl\">Prototyp<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"up-gal-item\">\r\n        <div class=\"up-gal-media\"><img decoding=\"async\" id=\"up-img-final\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/06\/final-product.jpg\" alt=\"Der fertige vertikale Garten von Urban Planty\"><\/div>\r\n        <div class=\"up-gal-cap\">\r\n          <div class=\"up-gal-step\">Schritt 03<\/div>\r\n          <div class=\"up-gal-ttl\">Fertiges Produkt<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== FINAL: CTA + CONTACT (merged, dark) ===== -->\r\n<section class=\"up-final\">\r\n\r\n  <!-- Contact -->\r\n  <div class=\"up-ct\">\r\n    <div class=\"inner\">\r\n      <div class=\"up-ct-head\">\r\n        <span class=\"eyebrow\">Kontakt<\/span>\r\n        <h2>M\u00f6chten Sie <span class=\"acc\">uns kontaktieren?<\/span><\/h2>\r\n        <p>Bei Fragen zu unserem vertikalen Garten, zum Versand oder zu Ihrer Bestellung \u2013 schreiben Sie uns jederzeit.<\/p>\r\n      <\/div>\r\n      <div class=\"up-ct-grid\">\r\n        <div class=\"up-ct-left\">\r\n          <div class=\"up-ct-item\">\r\n            <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#80A93F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m3 7 9 6 9-6\"\/><\/svg>\r\n            <span class=\"t\"><a href=\"mailto:info@urbanplanty.com\">info@urbanplanty.com<\/a><\/span>\r\n          <\/div>\r\n          <div class=\"up-social-label\">Folgen Sie uns<\/div>\r\n          <div class=\"up-social\">\r\n            <a href=\"https:\/\/www.facebook.com\/urbanplanty\" target=\"_blank\" rel=\"noopener\" aria-label=\"Facebook\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M22 12a10 10 0 1 0-11.56 9.88v-6.99H7.9V12h2.54V9.8c0-2.5 1.49-3.89 3.78-3.89 1.09 0 2.24.2 2.24.2v2.46h-1.26c-1.24 0-1.63.77-1.63 1.56V12h2.78l-.44 2.89h-2.34v6.99A10 10 0 0 0 22 12z\"\/><\/svg><\/a>\r\n            <a href=\"https:\/\/www.instagram.com\/urbanplanty\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Instagram\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M12 2.16c3.2 0 3.58.01 4.85.07 1.17.05 1.8.25 2.23.41.56.22.96.48 1.38.9.42.42.68.82.9 1.38.16.42.36 1.06.41 2.23.06 1.27.07 1.65.07 4.85s-.01 3.58-.07 4.85c-.05 1.17-.25 1.8-.41 2.23-.22.56-.48.96-.9 1.38-.42.42-.82.68-1.38.9-.42.16-1.06.36-2.23.41-1.27.06-1.65.07-4.85.07s-3.58-.01-4.85-.07c-1.17-.05-1.8-.25-2.23-.41a3.7 3.7 0 0 1-1.38-.9 3.7 3.7 0 0 1-.9-1.38c-.16-.42-.36-1.06-.41-2.23C2.17 15.58 2.16 15.2 2.16 12s.01-3.58.07-4.85c.05-1.17.25-1.8.41-2.23.22-.56.48-.96.9-1.38.42-.42.82-.68 1.38-.9.42-.16 1.06-.36 2.23-.41C8.42 2.17 8.8 2.16 12 2.16zm0 1.8c-3.15 0-3.52.01-4.76.07-1.15.05-1.77.24-2.18.4-.55.22-.94.47-1.35.88-.41.41-.66.8-.88 1.35-.16.41-.35 1.03-.4 2.18-.06 1.24-.07 1.61-.07 4.76s.01 3.52.07 4.76c.05 1.15.24 1.77.4 2.18.22.55.47.94.88 1.35.41.41.8.66 1.35.88.41.16 1.03.35 2.18.4 1.24.06 1.61.07 4.76.07s3.52-.01 4.76-.07c1.15-.05 1.77-.24 2.18-.4.55-.22.94-.47 1.35-.88.41-.41.66-.8.88-1.35.16-.41.35-1.03.4-2.18.06-1.24.07-1.61.07-4.76s-.01-3.52-.07-4.76c-.05-1.15-.24-1.77-.4-2.18a3.6 3.6 0 0 0-.88-1.35 3.6 3.6 0 0 0-1.35-.88c-.41-.16-1.03-.35-2.18-.4-1.24-.06-1.61-.07-4.76-.07zm0 3.06a4.98 4.98 0 1 1 0 9.96 4.98 4.98 0 0 1 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href=\"https:\/\/www.youtube.com\/@urbanplanty3786\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M23.5 6.2a3.02 3.02 0 0 0-2.12-2.14C19.5 3.55 12 3.55 12 3.55s-7.5 0-9.38.51A3.02 3.02 0 0 0 .5 6.2C0 8.07 0 12 0 12s0 3.93.5 5.8a3.02 3.02 0 0 0 2.12 2.14c1.88.51 9.38.51 9.38.51s7.5 0 9.38-.51a3.02 3.02 0 0 0 2.12-2.14C24 15.93 24 12 24 12s0-3.93-.5-5.8zM9.55 15.57V8.43L15.82 12l-6.27 3.57z\"\/><\/svg><\/a>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"up-cf\">\r\n          <input type=\"text\" id=\"up-n\" placeholder=\"\">\r\n          <input type=\"email\" id=\"up-e\" placeholder=\"\">\r\n          <textarea id=\"up-m\" placeholder=\"\"><\/textarea>\r\n          <button type=\"button\" onclick=\"upSend()\">Nachricht senden<\/button>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script>\r\n(function(){\r\n  var n=document.getElementById('up-n'),e=document.getElementById('up-e'),m=document.getElementById('up-m');\r\n  if(n){n.placeholder='Your name';e.placeholder='Your email';m.placeholder='Your message';}\r\n})();\r\nfunction upSend(){\r\n  var n=(document.getElementById('up-n')||{}).value||'';\r\n  var e=(document.getElementById('up-e')||{}).value||'';\r\n  var m=(document.getElementById('up-m')||{}).value||'';\r\n  var s=encodeURIComponent('Urban Planty contact ('+(n||'no name')+')');\r\n  var b=encodeURIComponent('Name: '+n+'\\nEmail: '+e+'\\n\\n'+m);\r\n  window.location.href='mailto:info@urbanplanty.com?subject='+s+'&body='+b;\r\n}\r\n<\/script>\r\n\r\n<\/div>\r\n<!-- ============ END URBAN PLANTY ABOUT US ============ -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Das Team Die Menschen hinter Urban Planty Es geht nicht um Ideen. Es geht darum, Ideen umzusetzen. Wir sind ein kleines europ\u00e4isches Team mit der Mission, Gr\u00fcn in die kleinsten R\u00e4ume zu bringen \u2013 die Macher des patentgesch\u00fctzten Urban Planty vertikaler Garten, entwickelt und hergestellt in der EU. Anej Sirk CEO &amp; Gr\u00fcnder Eva Rozman<\/p>\n","protected":false},"author":1,"featured_media":13207,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-13158","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00dcber Urban Planty | Unsere Geschichte &amp; unser Team<\/title>\n<meta name=\"description\" content=\"Lernen Sie Urban Planty kennen: vom gescheiterten Kickstarter zum patentierten vertikalen Garten in \u00fcber 10.000 Haushalten in Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbanplanty.com\/de\/ueber-uns\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcber uns\" \/>\n<meta property=\"og:description\" content=\"Lernen Sie Urban Planty kennen: vom gescheiterten Kickstarter zum patentierten vertikalen Garten in \u00fcber 10.000 Haushalten in Europa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/urbanplanty.com\/de\/ueber-uns\/\" \/>\n<meta property=\"og:site_name\" content=\"Urban Planty\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/urbanplanty\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T16:48:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/05\/cropped-author-image-alex-from-urban-planty.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PlantyUrban\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/urbanplanty.com\\\/de\\\/ueber-uns\\\/\",\"url\":\"https:\\\/\\\/urbanplanty.com\\\/de\\\/ueber-uns\\\/\",\"name\":\"\u00dcber Urban Planty | Unsere Geschichte &amp; 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