{"id":515,"date":"2020-08-10T15:00:02","date_gmt":"2020-08-10T15:00:02","guid":{"rendered":"http:\/\/localhost\/wordpress%20urban%20planty\/index.php\/chi-siamo\/"},"modified":"2026-11-05T05:25:23","modified_gmt":"2026-11-05T04:25:23","slug":"chi-siamo","status":"publish","type":"page","link":"https:\/\/urbanplanty.com\/it\/chi-siamo\/","title":{"rendered":"Chi Siamo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"515\" class=\"elementor elementor-515 elementor-276\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a1038 e-con-full e-flex e-con e-parent\" data-id=\"a6a1038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd2c02 elementor-widget elementor-widget-html\" data-id=\"4dd2c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ============================================================\r\n     URBAN PLANTY \u2014 CHI SIAMO  (single HTML widget) \u2014 ITALIANO\r\n     Paste into: Elementor \u2192 Custom HTML widget (full width, no container)\r\n     Matches Shop CGP: Oswald 500 caps \/ #80A93F \/ #201C1C \/ #1D302D\r\n     Italiano \u2014 paste directly into the IT page Elementor Custom HTML widget.\r\n     Self-contained: fonts + images embedded (base64)\r\n\r\n     >>> GALLERY IMAGES already linked to Media Library URLs.\r\n     ============================================================ -->\r\n<div class=\"up-ab\">\r\n\r\n<style>\r\n\r\n\r\n.up-ab{\r\n  --g:#80A93F; --g2:#6B9333;\r\n  --ink:#201C1C; --muted:#54595F;\r\n  --cream:#FAF8F3; --line:#EFEBE3; --dark:#1D302D;\r\n  font-family:\"Roboto\",system-ui,sans-serif;color:var(--ink);\r\n  -webkit-font-smoothing:antialiased;overflow:hidden;\r\n}\r\n.up-ab *,.up-ab *::before,.up-ab *::after{box-sizing:border-box;}\r\n.up-ab a{text-decoration:none;}\r\n.up-ab h1,.up-ab h2,.up-ab h3{\r\n  font-family:\"Oswald\",\"Arial Narrow\",sans-serif;font-weight:500;\r\n  text-transform:uppercase;line-height:1.1;letter-spacing:0;margin:0;\r\n}\r\n.up-ab .acc{color:var(--g);}\r\n\r\n\/* language switch *\/\r\n\r\n.up-ab .eyebrow{\r\n  display:inline-block;font-size:0.78rem;font-weight:600;letter-spacing:0.18em;\r\n  text-transform:uppercase;color:var(--g);margin-bottom:12px;\r\n}\r\n.up-ab .inner{max-width:1240px;margin:0 auto;padding:0 24px;}\r\n.up-ab .inner-narrow{max-width:1080px;margin:0 auto;padding:0 24px;}\r\n\r\n\/* ============ TEAM ============ *\/\r\n.up-team{padding:64px 0 56px;background:linear-gradient(180deg,var(--cream) 0%,#fff 100%);text-align:center;position:relative;overflow:hidden;}\r\n.up-team::before{content:\"\";position:absolute;top:-12%;left:50%;transform:translateX(-50%);width:800px;height:800px;background:radial-gradient(circle,rgba(128,169,63,.05) 0%,transparent 60%);z-index:0;pointer-events:none;}\r\n.up-team .inner{position:relative;z-index:1;}\r\n.up-team-head{max-width:760px;margin:0 auto 26px;}\r\n.up-team h1{font-size:clamp(2.2rem,4.6vw,3.2rem);color:var(--ink);margin-bottom:18px;}\r\n.up-team-slogan{font-family:\"Oswald\",sans-serif;font-weight:500;font-style:italic;font-size:clamp(1.05rem,2.2vw,1.4rem);color:var(--g);line-height:1.4;}\r\n.up-team-intro{max-width:680px;margin:18px auto 0;font-size:1.02rem;color:var(--muted);line-height:1.65;}\r\n.up-team-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;max-width:1080px;margin:44px auto 0;}\r\n@media (max-width:820px){.up-team-grid{grid-template-columns:1fr;max-width:360px;}}\r\n.up-tm{\r\n  background:#fff;border:1px solid var(--line);border-radius:18px;padding:34px 24px 28px;\r\n  transition:transform .25s,box-shadow .25s,border-color .25s;\r\n  opacity:0;transform:translateY(20px);animation:upR .65s forwards;\r\n}\r\n.up-tm:nth-child(1){animation-delay:.05s;} .up-tm:nth-child(2){animation-delay:.16s;} .up-tm:nth-child(3){animation-delay:.27s;}\r\n@keyframes upR{to{opacity:1;transform:translateY(0);}}\r\n.up-tm:hover{transform:translateY(-4px);border-color:var(--g);box-shadow:0 14px 32px rgba(29,48,45,.08);}\r\n.up-tm-photo{width:130px;height:130px;margin:0 auto 20px;border-radius:50%;overflow:hidden;border:4px solid rgba(128,169,63,.18);transition:border-color .25s;}\r\n.up-tm:hover .up-tm-photo{border-color:var(--g);}\r\n.up-tm-photo img{width:100%;height:100%;object-fit:cover;display:block;}\r\n.up-tm-name{font-size:1.35rem;color:var(--ink);margin-bottom:6px;}\r\n.up-tm-role{font-family:\"Roboto\",sans-serif;font-size:0.74rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:var(--g);}\r\n\r\n\/* ============ TRUST BAR (dark green CGP band) ============ *\/\r\n.up-trust{background:#fff;padding:16px 0 24px;}\r\n.up-trust-inner{background:var(--dark);border-radius:18px;\r\n  padding:34px 24px;display:grid;grid-template-columns:repeat(4,1fr);align-items:stretch;\r\n  position:relative;overflow:hidden;box-shadow:0 14px 34px rgba(29,48,45,.16);}\r\n.up-trust-inner::before{content:\"\";position:absolute;width:360px;height:360px;border-radius:50%;\r\n  background:radial-gradient(circle,rgba(128,169,63,.16) 0%,transparent 65%);top:-160px;left:-80px;pointer-events:none;}\r\n.up-trust-item{display:flex;flex-direction:column;align-items:center;text-align:center;gap:7px;padding:8px 22px;position:relative;z-index:1;}\r\n.up-trust-item:not(:last-child)::after{content:\"\";position:absolute;right:0;top:14%;height:72%;width:1px;background:rgba(255,255,255,.14);}\r\n@media (max-width:760px){\r\n  .up-trust{padding:12px 0 20px;}\r\n  .up-trust-inner{grid-template-columns:repeat(2,1fr);gap:26px 0;padding:30px 18px;}\r\n  .up-trust-item{padding:6px 14px;}\r\n  .up-trust-item:not(:last-child)::after{display:none;}\r\n  .up-trust-item:nth-child(odd)::after{content:\"\";display:block;position:absolute;right:0;top:14%;height:72%;width:1px;background:rgba(255,255,255,.14);}\r\n}\r\n.up-trust-num{font-family:\"Oswald\",sans-serif;font-weight:600;font-size:1.5rem;color:var(--g);line-height:1;}\r\n.up-trust-lbl{font-size:0.78rem;color:rgba(255,255,255,.72);line-height:1.35;letter-spacing:.02em;}\r\n\r\n\/* ============ WHY (values) ============ *\/\r\n.up-why{padding:48px 0 64px;background:#fff;}\r\n@media (max-width:720px){.up-why{padding:36px 0 48px;}}\r\n.up-why-head{max-width:720px;margin:0 auto 40px;text-align:center;}\r\n.up-why h2{font-size:clamp(1.75rem,3.5vw,2.5rem);color:var(--ink);margin-bottom:14px;}\r\n.up-why-lead{font-size:1rem;color:var(--muted);line-height:1.65;max-width:60ch;margin:0 auto;}\r\n.up-why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;max-width:1080px;margin:0 auto;}\r\n@media (max-width:760px){.up-why-grid{grid-template-columns:1fr;max-width:420px;}}\r\n.up-why-card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 26px;text-align:center;transition:transform .25s,border-color .25s,box-shadow .25s;}\r\n.up-why-card:hover{transform:translateY(-4px);border-color:var(--g);box-shadow:0 14px 32px rgba(29,48,45,.06);}\r\n.up-why-icon{width:60px;height:60px;border-radius:50%;background:rgba(128,169,63,.12);display:flex;align-items:center;justify-content:center;margin:0 auto 18px;}\r\n.up-why-icon svg{width:28px;height:28px;stroke:var(--g);stroke-width:1.8;fill:none;stroke-linecap:round;stroke-linejoin:round;}\r\n.up-why-title{font-size:1.05rem;color:var(--ink);margin-bottom:10px;}\r\n.up-why-body{font-size:0.92rem;color:var(--muted);line-height:1.6;margin:0;}\r\n\r\n\/* ============ STORY ============ *\/\r\n.up-story{padding:64px 0;background:#fff;}\r\n@media (max-width:720px){.up-story{padding:48px 0;}}\r\n.up-story-head{max-width:780px;margin:0 auto 26px;text-align:center;}\r\n.up-story h2{font-size:clamp(1.75rem,3.5vw,2.5rem);color:var(--ink);margin-bottom:16px;}\r\n.up-story-intro{font-size:1.02rem;color:var(--muted);line-height:1.7;margin:0 0 4px;}\r\n.up-story-quote{max-width:780px;margin:0 auto 50px;text-align:center;font-family:\"Oswald\",sans-serif;font-weight:400;font-style:italic;font-size:clamp(1.05rem,2.1vw,1.4rem);line-height:1.5;color:var(--ink);}\r\n.up-story-qmark{display:block;font-family:\"Oswald\",sans-serif;font-size:3rem;color:var(--g);line-height:.6;margin-bottom:10px;opacity:.5;}\r\n\r\n.up-row{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;max-width:1080px;margin:0 auto 52px;}\r\n.up-row.rev .up-row-media{order:2;}\r\n@media (max-width:820px){\r\n  .up-row{grid-template-columns:1fr;gap:24px;margin-bottom:44px;}\r\n  .up-row.rev .up-row-media{order:0;}\r\n}\r\n.up-row-media{border-radius:18px;overflow:hidden;border:1px solid var(--line);box-shadow:0 12px 30px rgba(29,48,45,.10);aspect-ratio:3\/2;}\r\n.up-row-media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease;}\r\n.up-row:hover .up-row-media img{transform:scale(1.04);}\r\n.up-date{display:inline-block;background:rgba(128,169,63,.12);color:var(--g2);font-family:\"Roboto\",sans-serif;font-weight:700;font-size:0.74rem;letter-spacing:0.14em;text-transform:uppercase;padding:6px 14px;border-radius:100px;margin-bottom:14px;}\r\n.up-row h3{font-size:clamp(1.3rem,2.6vw,1.7rem);color:var(--ink);margin-bottom:12px;}\r\n.up-row p{margin:0;color:var(--muted);font-size:1rem;line-height:1.65;}\r\n\r\n\/* founder quote \u2014 aligned to grid width *\/\r\n.up-fq{max-width:1080px;margin:8px auto 0;background:var(--cream);border:1px solid var(--line);border-left:4px solid var(--g);border-radius:14px;padding:30px 34px;display:flex;gap:22px;align-items:center;}\r\n@media (max-width:600px){.up-fq{flex-direction:column;text-align:center;padding:26px 22px;}}\r\n.up-fq-photo{width:72px;height:72px;border-radius:50%;overflow:hidden;flex-shrink:0;border:3px solid var(--g);}\r\n.up-fq-photo img{width:100%;height:100%;object-fit:cover;display:block;}\r\n.up-fq-text{font-family:\"Oswald\",sans-serif;font-style:italic;font-weight:500;font-size:1.15rem;line-height:1.5;color:var(--ink);margin:0 0 8px;}\r\n.up-fq-name{font-family:\"Roboto\",sans-serif;font-size:0.8rem;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:var(--g);}\r\n\r\n\/* ============ GALLERY (sketch -> final) ============ *\/\r\n.up-gal{padding:64px 0;background:#fff;}\r\n@media (max-width:720px){.up-gal{padding:48px 0;}}\r\n.up-gal-head{max-width:720px;margin:0 auto 40px;text-align:center;}\r\n.up-gal h2{font-size:clamp(1.75rem,3.5vw,2.5rem);color:var(--ink);margin-bottom:14px;}\r\n.up-gal-lead{font-size:1rem;color:var(--muted);line-height:1.65;max-width:60ch;margin:0 auto;}\r\n.up-gal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:1080px;margin:0 auto;}\r\n@media (max-width:760px){.up-gal-grid{grid-template-columns:1fr;max-width:440px;}}\r\n.up-gal-item{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;transition:transform .25s,box-shadow .25s;}\r\n.up-gal-item:hover{transform:translateY(-4px);box-shadow:0 14px 32px rgba(29,48,45,.08);}\r\n.up-gal-media{aspect-ratio:1\/1;overflow:hidden;background:var(--cream);}\r\n.up-gal-media img{width:100%;height:100%;object-fit:cover;display:block;}\r\n.up-gal-cap{padding:16px 20px 18px;}\r\n.up-gal-step{font-family:\"Roboto\",sans-serif;font-size:0.72rem;font-weight:700;letter-spacing:0.16em;text-transform:uppercase;color:var(--g);margin-bottom:4px;}\r\n.up-gal-ttl{font-family:\"Oswald\",sans-serif;font-weight:500;text-transform:uppercase;font-size:1.05rem;color:var(--ink);}\r\n\r\n\/* ============ FINAL: CTA + CONTACT merged (dark) ============ *\/\r\n.up-final{background:var(--dark);color:#fff;position:relative;overflow:hidden;}\r\n.up-final::before{content:\"\";position:absolute;width:460px;height:460px;border-radius:50%;background:radial-gradient(circle,rgba(128,169,63,.18) 0%,transparent 65%);top:-180px;left:-120px;pointer-events:none;z-index:0;}\r\n.up-final::after{content:\"\";position:absolute;width:380px;height:380px;border-radius:50%;background:radial-gradient(circle,rgba(255,0,80,.07) 0%,transparent 65%);bottom:-150px;right:-90px;pointer-events:none;z-index:0;}\r\n\r\n\/* CTA band with image *\/\r\n.up-cta2{position:relative;z-index:1;display:grid;grid-template-columns:1fr 1fr;gap:0;align-items:stretch;max-width:1240px;margin:0 auto;}\r\n@media (max-width:860px){.up-cta2{grid-template-columns:1fr;}}\r\n.up-cta2-img{min-height:340px;background-size:cover;background-position:center;}\r\n@media (max-width:860px){.up-cta2-img{min-height:240px;}}\r\n.up-cta2-body{padding:56px 48px;display:flex;flex-direction:column;justify-content:center;}\r\n@media (max-width:860px){.up-cta2-body{padding:40px 24px;text-align:center;align-items:center;}}\r\n.up-cta2-body h2{font-size:clamp(1.7rem,3.2vw,2.4rem);color:#fff;margin-bottom:14px;}\r\n.up-cta2-body h2 .acc{color:var(--g);}\r\n.up-cta2-body p{color:rgba(255,255,255,.78);font-size:1rem;line-height:1.6;margin:0 0 26px;max-width:46ch;}\r\n.up-cta-btn{display:inline-flex;align-items:center;gap:10px;align-self:flex-start;background:var(--g);color:#fff !important;padding:18px 42px;border-radius:6px;font-family:\"Roboto\",sans-serif;font-weight:700;font-size:1rem;letter-spacing:0.04em;text-transform:uppercase;transition:background .2s,transform .2s,box-shadow .2s;box-shadow:0 4px 14px rgba(128,169,63,.25);}\r\n@media (max-width:860px){.up-cta-btn{align-self:center;}}\r\n.up-cta-btn:hover{background:var(--g2);transform:translateY(-2px);box-shadow:0 6px 20px rgba(128,169,63,.4);}\r\n.up-cta-btn svg{width:18px;height:18px;stroke:#fff;stroke-width:2.4;fill:none;}\r\n\r\n.up-final-divider{position:relative;z-index:1;max-width:1240px;margin:0 auto;height:1px;background:rgba(255,255,255,.12);}\r\n\r\n\/* contact *\/\r\n.up-ct{position:relative;z-index:1;padding:60px 0 60px;}\r\n.up-ct-head{max-width:680px;margin:0 auto 40px;text-align:center;}\r\n.up-ct h2{font-size:clamp(1.8rem,3.6vw,2.5rem);color:#fff;margin-bottom:14px;}\r\n.up-ct-head p{margin:0;color:rgba(255,255,255,.78);font-size:1rem;line-height:1.65;}\r\n.up-ct-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;max-width:980px;margin:0 auto;align-items:start;}\r\n@media (max-width:820px){.up-ct-grid{grid-template-columns:1fr;gap:32px;}}\r\n.up-ct-left{display:flex;flex-direction:column;gap:20px;}\r\n.up-ct-item{display:flex;gap:14px;align-items:flex-start;}\r\n.up-ct-item svg{flex-shrink:0;margin-top:2px;}\r\n.up-ct-item .t{font-size:0.98rem;line-height:1.5;color:rgba(255,255,255,.86);}\r\n.up-ct-item a{color:var(--g);font-weight:600;}\r\n.up-ct-item a:hover{text-decoration:underline;}\r\n.up-social-label{font-family:\"Roboto\",sans-serif;font-size:0.74rem;font-weight:700;letter-spacing:0.14em;text-transform:uppercase;color:rgba(255,255,255,.55);margin:8px 0 2px;}\r\n.up-social{display:flex;gap:12px;flex-wrap:wrap;}\r\n.up-social a{width:48px;height:48px;border-radius:14px;display:inline-flex;align-items:center;justify-content:center;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);transition:background .2s,border-color .2s,transform .2s,box-shadow .2s;}\r\n.up-social a:hover{background:var(--g);border-color:var(--g);transform:translateY(-3px);box-shadow:0 8px 18px rgba(128,169,63,.35);}\r\n.up-social svg{fill:#fff;}\r\n.up-cf{display:flex;flex-direction:column;gap:14px;}\r\n.up-cf input,.up-cf textarea{width:100%;padding:15px 18px;border:1px solid rgba(255,255,255,.18);border-radius:8px;background:rgba(255,255,255,.06);color:#fff;font-family:\"Roboto\",sans-serif;font-size:0.95rem;outline:none;transition:border-color .15s,background .15s;}\r\n.up-cf input::placeholder,.up-cf textarea::placeholder{color:rgba(255,255,255,.45);}\r\n.up-cf input:focus,.up-cf textarea:focus{border-color:var(--g);background:rgba(255,255,255,.10);}\r\n.up-cf textarea{min-height:120px;resize:vertical;}\r\n.up-cf button{background:var(--g);color:#fff;padding:16px;border:0;border-radius:8px;cursor:pointer;font-family:\"Roboto\",sans-serif;font-weight:700;font-size:1rem;letter-spacing:0.04em;text-transform:uppercase;transition:background .2s,transform .2s,box-shadow .2s;box-shadow:0 4px 14px rgba(128,169,63,.25);}\r\n.up-cf button:hover{background:var(--g2);transform:translateY(-2px);box-shadow:0 6px 20px rgba(128,169,63,.35);}\r\n\r\n@media (max-width:600px){\r\n  .up-ab .inner,.up-ab .inner-narrow{padding:0 18px;}\r\n  .up-team{padding:48px 0 44px;} .up-ct{padding:48px 0 48px;}\r\n}\r\n<\/style>\r\n\r\n<!-- ===== TEAM ===== -->\r\n<section class=\"up-team\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-team-head\">\r\n      <span class=\"eyebrow\">Conosci il team<\/span>\r\n      <h1>Le persone dietro <span class=\"acc\">Urban Planty<\/span><\/h1>\r\n      <div class=\"up-team-slogan\">\r\n        Non si tratta di idee. Si tratta di realizzarle.\r\n        \r\n        \r\n      <\/div>\r\n      <p class=\"up-team-intro\">\r\n        Siamo un piccolo team europeo con la missione di portare il verde negli spazi pi&ugrave; piccoli &mdash; i creatori del <a href=\"\/it\/product\/urban-planty-giardino-verticale\/\" style=\"color:var(--g);font-weight:500;text-decoration:underline;text-underline-offset:3px;\">giardino verticale<\/a> Urban Planty, brevettato, progettato e prodotto nell&rsquo;UE.\r\n        \r\n        \r\n      <\/p>\r\n    <\/div>\r\n    <div class=\"up-team-grid\">\r\n      <div class=\"up-tm\">\r\n        <div class=\"up-tm-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-anej.webp\" alt=\"Anej Sirk, CEO e fondatore di Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n        <h3 class=\"up-tm-name\">Anej Sirk<\/h3>\r\n        <div class=\"up-tm-role\">CEO e fondatore<\/div>\r\n      <\/div>\r\n      <div class=\"up-tm\">\r\n        <div class=\"up-tm-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-eva.webp\" alt=\"Eva Rozman, content creator e copywriter di Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n        <h3 class=\"up-tm-name\">Eva Rozman<\/h3>\r\n        <div class=\"up-tm-role\">Content creator e copywriter<\/div>\r\n      <\/div>\r\n      <div class=\"up-tm\">\r\n        <div class=\"up-tm-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-matija.webp\" alt=\"Matija &#352;tulac, marketing di Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n        <h3 class=\"up-tm-name\">Matija &#352;tulac<\/h3>\r\n        <div class=\"up-tm-role\">Marketing<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== STORY ===== -->\r\n<section class=\"up-story\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-story-head\">\r\n      <span class=\"eyebrow\">Come &egrave; iniziata<\/span>\r\n      <h2>La nostra <span class=\"acc\">storia<\/span><\/h2>\r\n      <p class=\"up-story-intro\">Prima di disegnare un solo schizzo o costruire un solo prototipo, ci siamo posti una domanda:<\/p>\r\n    <\/div>\r\n    <div class=\"up-story-quote\">\r\n      <span class=\"up-story-qmark\">&ldquo;<\/span>\r\n      <p>Come pu&ograve; una persona al 10&deg; piano coltivare erbe e piante su un balcone di 4 m&sup2; e godere del sapore fresco del cibo fatto in casa, se non ha spazio per un giardino?<\/p><\/div>\r\n\r\n    <div class=\"up-row\">\r\n      <div class=\"up-row-media\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-kickstarter-2015.webp\" alt=\"The Urban Planty founding team at the Kickstarter launch, 2015\" width=\"760\" height=\"501\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div class=\"up-row-text\">\r\n        <span class=\"up-date\">Dicembre 2015 &middot; USA<\/span>\r\n        <h3>Abbiamo iniziato con Kickstarter<\/h3>\r\n        <p>Siamo andati su <a href=\"https:\/\/www.kickstarter.com\/projects\/1656868804\/urban-planty-bring-nature-to-your-home\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--g);font-weight:500;text-decoration:underline;text-underline-offset:3px;\">Kickstarter<\/a> per promuovere il nostro giardino verticale e raccogliere fondi per tre stampi a iniezione per la prima serie di produzione. La campagna non &egrave; riuscita &mdash; ma abbiamo imparato molto e conosciuto il mercato.<\/p><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"up-row rev\">\r\n      <div class=\"up-row-media\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-start-slovenija-tv.webp\" alt=\"Urban Planty featured on the Slovenian TV show Start, Slovenia! in 2017\" width=\"760\" height=\"501\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div class=\"up-row-text\">\r\n        <span class=\"up-date\">Ottobre 2017<\/span>\r\n        <h3>&hellip; e proseguito con Start, Slovenia!<\/h3>\r\n        <p>Nel pi&ugrave; grande <a href=\"https:\/\/cekin.si\/video\/61839998\/startaj-slovenija\/zgodba-o-urban-planty.html\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--g);font-weight:500;text-decoration:underline;text-underline-offset:3px;\">show televisivo<\/a> sull&rsquo;imprenditoria in Slovenia abbiamo presentato Urban Planty a tutto il Paese, conquistando il pubblico e i primi clienti fedeli &mdash; la spinta che ha fatto avanzare il progetto.<\/p><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"up-row\">\r\n      <div class=\"up-row-media\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-trade-fair-germany.webp\" alt=\"Urban Planty vertical garden stand at a trade fair in Germany\" width=\"760\" height=\"501\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div class=\"up-row-text\">\r\n        <span class=\"up-date\">2018 &ndash; oggi<\/span>\r\n        <h3>In viaggio verso Italia e Germania<\/h3>\r\n        <p>Dopo aver partecipato due volte alla Settimana Verde Internazionale di Berlino e le nostre prime vendite in Germania, ci siamo espansi con grande successo nelle vendite online in Italia &mdash; costruendo brand ambassador e la distribuzione a negozi di giardinaggio specializzati.<\/p><\/div>\r\n    <\/div>\r\n\r\n    <div class=\"up-fq\">\r\n      <div class=\"up-fq-photo\"><img loading=\"lazy\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/11\/about-team-anej.webp\" alt=\"Anej Sirk, fondatore di Urban Planty\" width=\"360\" height=\"360\" loading=\"lazy\" decoding=\"async\"><\/div>\r\n      <div>\r\n        <p class=\"up-fq-text\">\r\n          &laquo;Non volevamo vendere vasi. Volevamo dimostrare che un piccolo balcone basta per coltivare qualcosa di vero.&raquo;\r\n          \r\n          \r\n        <\/p>\r\n        <span class=\"up-fq-name\">Anej Sirk &middot; Fondatore<\/span>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== TRUST BAR ===== -->\r\n<section class=\"up-trust\">\r\n <div class=\"inner\">\r\n  <div class=\"up-trust-inner\">\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">10,000+<\/span><span class=\"up-trust-lbl\">case in Europa<\/span><\/div>\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">EU<\/span><span class=\"up-trust-lbl\">progettato e prodotto<\/span><\/div>\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">USD768536S1<\/span><span class=\"up-trust-lbl\">design brevettato<\/span><\/div>\r\n    <div class=\"up-trust-item\"><span class=\"up-trust-num\">2&times;<\/span><span class=\"up-trust-lbl\">Green Week Berlino<\/span><\/div>\r\n  <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<!-- ===== WHY (values) ===== -->\r\n<section class=\"up-why\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-why-head\">\r\n      <span class=\"eyebrow\">I nostri valori<\/span>\r\n      <h2>Perch&eacute; <span class=\"acc\">Urban Planty<\/span><\/h2>\r\n      <p class=\"up-why-lead\">Tutto ci&ograve; che costruiamo segue una convinzione: chiunque pu&ograve; coltivare le proprie erbe e piante, per quanto poco spazio abbia.<\/p>\r\n    <\/div>\r\n    <div class=\"up-why-grid\">\r\n      <div class=\"up-why-card\">\r\n        <div class=\"up-why-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M3 21h18M5 21V11l7-6 7 6v10M9 21v-6h6v6\"\/><\/svg><\/div>\r\n        <h3 class=\"up-why-title\">Natura per chi non ha un giardino<\/h3>\r\n        <p class=\"up-why-body\">Un balcone, un angolo di cucina, una terrazza di 4 m&sup2; &mdash; basta questo. Aiutiamo chi vive in citt&agrave; a ritrovare il piacere di coltivare, anche senza giardino.<\/p>\r\n      <\/div>\r\n      <div class=\"up-why-card\">\r\n        <div class=\"up-why-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2C7 7 4 11 4 15a8 8 0 0 0 16 0c0-4-3-8-8-13z\"\/><\/svg><\/div>\r\n        <h3 class=\"up-why-title\">Cibo fresco e sano a casa<\/h3>\r\n        <p class=\"up-why-body\">Le erbe raccolte pochi minuti prima del pasto hanno pi&ugrave; sapore e fanno bene. Rendiamo la freschezza coltivata in casa, senza sostanze chimiche, parte della cucina di ogni giorno.<\/p>\r\n      <\/div>\r\n      <div class=\"up-why-card\">\r\n        <div class=\"up-why-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M20.8 8.6a5 5 0 0 0-8.8-2.2A5 5 0 1 0 5 14l7 7 7-7a5 5 0 0 0 1.8-5.4z\"\/><\/svg><\/div>\r\n        <h3 class=\"up-why-title\">Verde per il benessere<\/h3>\r\n        <p class=\"up-why-body\">Prendersi cura delle piante calma la mente e porta la natura in casa. Un piccolo rituale verde quotidiano fa bene al corpo e allo spirito.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n\r\n<!-- ===== GALLERY: sketch -> final ===== -->\r\n<section class=\"up-gal\">\r\n  <div class=\"inner\">\r\n    <div class=\"up-gal-head\">\r\n      <span class=\"eyebrow\">Dall&rsquo;idea al prodotto<\/span>\r\n      <h2>Come ha preso <span class=\"acc\">forma<\/span><\/h2>\r\n      <p class=\"up-gal-lead\">Dai primi schizzi a mano al giardino verticale brevettato che oggi spediamo in tutta Europa.<\/p>\r\n    <\/div>\r\n    <div class=\"up-gal-grid\">\r\n      <div class=\"up-gal-item\">\r\n        <div class=\"up-gal-media\"><img decoding=\"async\" id=\"up-img-sketch\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/06\/first-sketches.jpg\" alt=\"Primi schizzi a mano del giardino verticale Urban Planty\"><\/div>\r\n        <div class=\"up-gal-cap\">\r\n          <div class=\"up-gal-step\">Fase 01<\/div>\r\n          <div class=\"up-gal-ttl\">Primi schizzi<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"up-gal-item\">\r\n        <div class=\"up-gal-media\"><img decoding=\"async\" id=\"up-img-proto\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/06\/prototype.jpg\" alt=\"Primo prototipo del giardino verticale Urban Planty\"><\/div>\r\n        <div class=\"up-gal-cap\">\r\n          <div class=\"up-gal-step\">Fase 02<\/div>\r\n          <div class=\"up-gal-ttl\">Prototipo<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"up-gal-item\">\r\n        <div class=\"up-gal-media\"><img decoding=\"async\" id=\"up-img-final\" src=\"https:\/\/urbanplanty.com\/wp-content\/uploads\/2026\/06\/final-product.jpg\" alt=\"Il giardino verticale Urban Planty finito\"><\/div>\r\n        <div class=\"up-gal-cap\">\r\n          <div class=\"up-gal-step\">Fase 03<\/div>\r\n          <div class=\"up-gal-ttl\">Prodotto finale<\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== FINAL: CTA + CONTACT (merged, dark) ===== -->\r\n<section class=\"up-final\">\r\n\r\n  <!-- Contact -->\r\n  <div class=\"up-ct\">\r\n    <div class=\"inner\">\r\n      <div class=\"up-ct-head\">\r\n        <span class=\"eyebrow\">Contattaci<\/span>\r\n        <h2>Vuoi <span class=\"acc\">contattarci?<\/span><\/h2>\r\n        <p>Per domande sul nostro giardino verticale, spedizioni o assistenza con l&rsquo;ordine &mdash; scrivici quando vuoi.<\/p>\r\n      <\/div>\r\n      <div class=\"up-ct-grid\">\r\n        <div class=\"up-ct-left\">\r\n          <div class=\"up-ct-item\">\r\n            <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#80A93F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/><path d=\"m3 7 9 6 9-6\"\/><\/svg>\r\n            <span class=\"t\"><a href=\"mailto:info@urbanplanty.com\">info@urbanplanty.com<\/a><\/span>\r\n          <\/div>\r\n          <div class=\"up-social-label\">Seguici<\/div>\r\n          <div class=\"up-social\">\r\n            <a href=\"https:\/\/www.facebook.com\/urbanplanty\" target=\"_blank\" rel=\"noopener\" aria-label=\"Facebook\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M22 12a10 10 0 1 0-11.56 9.88v-6.99H7.9V12h2.54V9.8c0-2.5 1.49-3.89 3.78-3.89 1.09 0 2.24.2 2.24.2v2.46h-1.26c-1.24 0-1.63.77-1.63 1.56V12h2.78l-.44 2.89h-2.34v6.99A10 10 0 0 0 22 12z\"\/><\/svg><\/a>\r\n            <a href=\"https:\/\/www.instagram.com\/urbanplanty\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Instagram\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M12 2.16c3.2 0 3.58.01 4.85.07 1.17.05 1.8.25 2.23.41.56.22.96.48 1.38.9.42.42.68.82.9 1.38.16.42.36 1.06.41 2.23.06 1.27.07 1.65.07 4.85s-.01 3.58-.07 4.85c-.05 1.17-.25 1.8-.41 2.23-.22.56-.48.96-.9 1.38-.42.42-.82.68-1.38.9-.42.16-1.06.36-2.23.41-1.27.06-1.65.07-4.85.07s-3.58-.01-4.85-.07c-1.17-.05-1.8-.25-2.23-.41a3.7 3.7 0 0 1-1.38-.9 3.7 3.7 0 0 1-.9-1.38c-.16-.42-.36-1.06-.41-2.23C2.17 15.58 2.16 15.2 2.16 12s.01-3.58.07-4.85c.05-1.17.25-1.8.41-2.23.22-.56.48-.96.9-1.38.42-.42.82-.68 1.38-.9.42-.16 1.06-.36 2.23-.41C8.42 2.17 8.8 2.16 12 2.16zm0 1.8c-3.15 0-3.52.01-4.76.07-1.15.05-1.77.24-2.18.4-.55.22-.94.47-1.35.88-.41.41-.66.8-.88 1.35-.16.41-.35 1.03-.4 2.18-.06 1.24-.07 1.61-.07 4.76s.01 3.52.07 4.76c.05 1.15.24 1.77.4 2.18.22.55.47.94.88 1.35.41.41.8.66 1.35.88.41.16 1.03.35 2.18.4 1.24.06 1.61.07 4.76.07s3.52-.01 4.76-.07c1.15-.05 1.77-.24 2.18-.4.55-.22.94-.47 1.35-.88.41-.41.66-.8.88-1.35.16-.41.35-1.03.4-2.18.06-1.24.07-1.61.07-4.76s-.01-3.52-.07-4.76c-.05-1.15-.24-1.77-.4-2.18a3.6 3.6 0 0 0-.88-1.35 3.6 3.6 0 0 0-1.35-.88c-.41-.16-1.03-.35-2.18-.4-1.24-.06-1.61-.07-4.76-.07zm0 3.06a4.98 4.98 0 1 1 0 9.96 4.98 4.98 0 0 1 0-9.96zm0 8.21a3.23 3.23 0 1 0 0-6.46 3.23 3.23 0 0 0 0 6.46zm6.34-8.41a1.16 1.16 0 1 1-2.32 0 1.16 1.16 0 0 1 2.32 0z\"\/><\/svg><\/a>\r\n            <a href=\"https:\/\/www.pinterest.com\/urbanplanty\/_created\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Pinterest\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M12 2C6.48 2 2 6.48 2 12c0 4.24 2.64 7.86 6.37 9.31-.09-.79-.17-2 .03-2.86.18-.78 1.18-4.97 1.18-4.97s-.3-.6-.3-1.49c0-1.4.81-2.44 1.82-2.44.86 0 1.27.64 1.27 1.42 0 .86-.55 2.15-.83 3.34-.24 1 .5 1.82 1.48 1.82 1.78 0 3.14-1.87 3.14-4.58 0-2.39-1.72-4.07-4.18-4.07-2.85 0-4.52 2.13-4.52 4.34 0 .86.33 1.78.74 2.28.08.1.09.19.07.29-.08.32-.25 1-.28 1.14-.04.18-.15.22-.34.13-1.25-.58-2.03-2.4-2.03-3.87 0-3.15 2.29-6.04 6.6-6.04 3.46 0 6.16 2.47 6.16 5.77 0 3.44-2.17 6.21-5.18 6.21-1.01 0-1.97-.53-2.29-1.15l-.62 2.37c-.23.86-.83 1.94-1.24 2.6.93.29 1.92.44 2.95.44 5.52 0 10-4.48 10-10S17.52 2 12 2z\"\/><\/svg><\/a>\r\n            <a href=\"https:\/\/www.youtube.com\/@urbanplanty3786\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"><path d=\"M23.5 6.2a3.02 3.02 0 0 0-2.12-2.14C19.5 3.55 12 3.55 12 3.55s-7.5 0-9.38.51A3.02 3.02 0 0 0 .5 6.2C0 8.07 0 12 0 12s0 3.93.5 5.8a3.02 3.02 0 0 0 2.12 2.14c1.88.51 9.38.51 9.38.51s7.5 0 9.38-.51a3.02 3.02 0 0 0 2.12-2.14C24 15.93 24 12 24 12s0-3.93-.5-5.8zM9.55 15.57V8.43L15.82 12l-6.27 3.57z\"\/><\/svg><\/a>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"up-cf\">\r\n          <input type=\"text\" id=\"up-n\" placeholder=\"\">\r\n          <input type=\"email\" id=\"up-e\" placeholder=\"\">\r\n          <textarea id=\"up-m\" placeholder=\"\"><\/textarea>\r\n          <button type=\"button\" onclick=\"upSend()\">Invia messaggio<\/button>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script>\r\n(function(){\r\n  var n=document.getElementById('up-n'),e=document.getElementById('up-e'),m=document.getElementById('up-m');\r\n  if(n){n.placeholder='Il tuo nome';e.placeholder='La tua email';m.placeholder='Il tuo messaggio';}\r\n})();\r\nfunction upSend(){\r\n  var n=(document.getElementById('up-n')||{}).value||'';\r\n  var e=(document.getElementById('up-e')||{}).value||'';\r\n  var m=(document.getElementById('up-m')||{}).value||'';\r\n  var s=encodeURIComponent('Urban Planty contact ('+(n||'no name')+')');\r\n  var b=encodeURIComponent('Name: '+n+'\\nEmail: '+e+'\\n\\n'+m);\r\n  window.location.href='mailto:info@urbanplanty.com?subject='+s+'&body='+b;\r\n}\r\n<\/script>\r\n\r\n<\/div>\r\n<!-- ============ END URBAN PLANTY ABOUT US ============ -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conosci il team Le persone dietro Urban Planty Non si tratta di idee. Si tratta di realizzarle. Siamo un piccolo team europeo con la missione di portare il verde negli spazi pi&ugrave; piccoli &mdash; i creatori del giardino verticale Urban Planty, brevettato, progettato e prodotto nell&rsquo;UE. Anej Sirk CEO e fondatore Eva Rozman Content creator<\/p>\n","protected":false},"author":1,"featured_media":12083,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-515","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chi \u00e8 Urban Planty | La nostra storia e il team<\/title>\n<meta name=\"description\" content=\"Scopri Urban Planty e il team dietro il nostro giardino verticale brevettato \u2014 da un Kickstarter fallito a oltre 10.000 case in Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbanplanty.com\/it\/chi-siamo\/\" \/>\n<meta property=\"og:locale\" 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