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Meet the team

The people behind Urban Planty

It’s not about ideas. It’s about making ideas happen.

We’re a small European team on a mission to bring greenery into the smallest of spaces — the makers of the patent-protected Urban Planty vertical garden, designed and made in the EU.

Anej Sirk, CEO and founder of Urban Planty

Anej Sirk

CEO & Founder
Eva Rozman, content creator and copywriter at Urban Planty

Eva Rozman

Content Creator & Copywriter
Matija Štulac, marketing at Urban Planty

Matija Štulac

Marketing
How it began

Our Story

Before we drew a single sketch or built a single prototype, we asked ourselves one question:

How can a person living on the 10th floor grow herbs and plants on a 4 m² balcony and enjoy the fresh taste of home-prepared food, if they have no space for a garden?

The Urban Planty founding team at the Kickstarter launch, 2015
December 2015 · USA

We started with Kickstarter

We went to Kickstarter to promote our vertical garden and raise funds for three injection-molding tools for the first production series. The campaign failed — but we learned a lot and got to know the market.

Urban Planty featured on the Slovenian TV show Start, Slovenia! in 2017
October 2017

… and continued on Start, Slovenia!

On Slovenia’s biggest entrepreneurial TV show we introduced Urban Planty to the whole country, won over the audience and gained our first loyal customers — the push that moved the project forward.

Urban Planty vertical garden stand at a trade fair in Germany
2018 – present

On our way to Italy & Germany

After attending International Green Week in Berlin twice and our first German sales, we expanded very successfully into online sales in Italy — building brand ambassadors and distribution to specialized gardening stores.

Anej Sirk, founder of Urban Planty

“We didn’t set out to sell planters. We set out to prove that a tiny balcony is enough to grow something real.”

Anej Sirk · Founder
10,000+homes across Europe
EUdesigned & made
USD768536S1patent-protected design
Green Week Berlin
What we stand for

Why Urban Planty

Everything we build follows one belief: anyone can grow their own herbs and plants, no matter how little space they have.

Nature for those without a garden

A balcony, a kitchen corner, a 4 m² terrace — that’s all it takes. We help city dwellers reconnect with growing, even without a backyard.

Fresh, healthy food at home

Herbs picked minutes before a meal taste better and are better for you. We make home-grown, chemical-free freshness part of everyday cooking.

Greenery for wellbeing

Caring for living plants calms the mind and brings nature indoors. A little daily green ritual is good for body and spirit alike.

From idea to product

How Urban Planty took shape

From the first hand-drawn sketches to the patent-protected vertical garden shipping across Europe today.

First hand-drawn sketch of the Urban Planty vertical garden
Step 01
First sketches
Early prototype of the Urban Planty vertical garden
Step 02
Prototype
The finished Urban Planty vertical garden
Step 03
Final product
Get in touch

Would you like to contact us?

For questions about our vertical garden, shipping or help with your order — reach out anytime.